Brandbook
V. 1.0
Guidelines for Proper Use of Visual Elements and Brand Identity
BRAND BASE
Content
I.
About jOINCO
II.
Logo
III.
Variations
IV.
Color palette
V.
Isotype
VI.
Typography
VII.
joinco
About
Brand fundaments
How Joinco
Became Joinco
Goal
The goal here was to create an identity that truly captures the spirit of Joinco, a creative brand offering UX consulting to a wide range of clients.
At its core, Joinco is all about building deep, genuine connections. The brand needed to reflect that, prioritizing human relationships.
The idea was to design a space where every client, every project, and every interaction feels like it belongs, contributing to something bigger, meaningful, and cohesive.
Solution
A clear, recognizable identity was key to capturing Joinco’s spirit. Its flexible, collaborative nature comes through in the smooth, continuous lines of the typography and icons.
The dynamic icon, just a line and a dot, distills the brand into its simplest, most memorable form.
Logo
Color Variatons
Logo Lockup - Default
Logo - wHITE ON bLACK
Logo Lockup - Reverse
Logo - Black ON white
Color Palette
Gradient
#FF3600 ~ #FFFFFF
White
#FFFFFF
Main Red
#FF3600
Soft Main Red
#FF5E33
Light Grey
#C9CBCF
Black
#000000
Isotype Variations
Typography
Helvetica Bold
ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Helvetica Regular
ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Subtitles | Helvetica Regular
ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Body | Neue Haas Unica Pro Regular
ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Labels | Neue Haas Unica Pro Thin
ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsštuvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Joinco
Design by
Victor Sebastian Jaime Moncada
jamosabo21@gmail.com
2025