VOGA

VOGA

Primary Goal:

Enhance the user experience on the official website and introduce a new app that enables users to make purchases directly from their mobile devices.

Enhance the user experience on the official website and introduce a new app that enables users to make purchases directly from their mobile devices.

01 WHAT I DID

Scope and responsability

Reaearch

Reaearch

I conducted research for the Vogas website's missing home page, utilizing both benchmark analysis and user flow exploration. This approach provides valuable insights, guiding the development of a user-centric and effective home page design.

I conducted research for the Vogas website's missing home page, utilizing both benchmark analysis and user flow exploration. This approach provides valuable insights, guiding the development of a user-centric and effective home page design.

UX design

UX design

After analyzing research insights, I developed task flows and wireframes as part of the final design proposal

After analyzing research insights, I developed task flows and wireframes as part of the final design proposal

UI design

UI design

Following the Human Interface Guidelines (HIG) and Material Design 2 guidelines, I design a cohesive and consistent design for Vogas app and website, respectively.


Following the Human Interface Guidelines (HIG) and Material Design 2 guidelines, I design a cohesive and consistent design for Vogas app and website, respectively.


Design approach

02 Product

Design process

The objective of the interface design was to replicate the presented proposal's appearance for the store's homepage. This aimed at establishing a consistent and unified look, promoting cohesion with the overall design elements.


After establishing a consistent design system for the website, the next goal was to extend and apply it to the design of an iOS app.

03 Product

Home Screen and Product detail screen

04 App

Mobile App Design

Benchmark

In the benchmark exercise, I pinpointed strengths and weaknesses in each reference app, identifying commonalities among them. Armed with this insight, I considered the mental models presented by these apps to craft a familiar and user-friendly design for the Voga’s app.

User task flow: Place order

Wireframes

I utilized the proposed design for the new website to create wireframes, employing components closely aligned with the proposal. After completing the main flow, the wireframes underwent refinement to achieve the final proposed result for the app.

Result

05 APP

The Vogas app design prioritizes offering users an easy and intuitive experience for purchasing furniture directly through the app. Users have the opportunity to access the store from anywhere, with a key focus on creating a seamless and user-friendly shopping experience

Design by

Victor Sebastian Jaime Moncada

jamosabo21@gmail.com

2025

Design by

Victor Sebastian Jaime Moncada

jamosabo21@gmail.com

2025

Design by

Victor Sebastian Jaime Moncada

jamosabo21@gmail.com

2025

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